Lugano · Switzerland
The talent,the brand,the opportunities.
A firm for elite athletes and their trusted circle — bringing structure, discretion and long-term thinking to the opportunities that define a career, with the discretion of a Swiss house.
Start a private conversation →Enter the House
The Atlas
An international house.
From North American leagues to European and individual sports — verticals activated selectively as the network grows.
Hockey
Basketball
Football
Tennis
Golf
Motorsport
American Football
BaseballHockeyBasketballFootballTennisGolfMotorsportAmerican FootballBaseballA career at the elite level is brief, brilliant and unforgiving. It deserves a house that thinks beyond it.
Haleleo works across every dimension of an athlete's professional life — and stays close long after the final whistle.
The House · Three floors
One house. Three floors.
Haleleo brings clearer structure to the people and opportunities already shaping a career.
3
Floors
Talent · Wealth · Opportunities
8
Sports
and growing, selectively
3
Continents
Switzerland · Europe · N. America
Floor 01 · Talent
Around the talent, the brand and the opportunities.
Haleleo works with athletes and their agents to bring structure, discretion and long-term thinking to the opportunities around a career — without ever replacing the people already trusted around the athlete.
Career & Opportunities
Transfers, transitions and the long arc of a professional career.
Brand & Endorsements
Sponsorships and brand partnerships aligned with the athlete's identity.
Image Rights
Management and licensing of image and intellectual property.
Media & Profile
Public profile, communications and reputation strategy.
Contracts & Negotiation
Deal support alongside the athlete's agents — clubs, franchises and federations.
Concierge & Logistics
Travel, lifestyle and day-to-day management for elite clients.
Floor 02 · Wealth
Beyond income. Around continuity.
Elite careers compress income, decisions and long-term consequences into a narrow window. Haleleo's Wealth Room helps organise the questions around protection, clarity, planning and coordination.
HALELEOThe coordination layer around the athlete's long-term life.
Protection
Legal, tax and insurance questions coordinated with the appropriate independent professionals.
“If something happened to me tomorrow, would my family know what to do?”
Clarity
Visibility around assets, liquidity, obligations and family continuity.
“Do I really know what I own, what I owe, and what my life costs?”
Planning
Scenarios, transitions and post-career choices mapped before they become urgent.
“What will my life hold after the final whistle?”
Coordination
Family, agents and professional advisers aligned around the athlete's long-term interests.
“Everyone gives me advice. Who is looking at the whole picture?”
Strategic wealth infrastructure
Strategic wealth architecture involves the collaboration with LFG Sport Division, subject to a case by case assessment.
LFG Sport Division is developed within LFG Holding and its operating companies, which represent one of Switzerland's largest independent wealth‑management groups.
HALELEO is not a regulated financial institution and does not provide asset management, investment advice, financial advice, tax advice or legal advice. Where appropriate, HALELEO may coordinate separate conversations with independent professionals or regulated entities under separate agreements.
Floor 03 · Opportunities
Around the game, not only the athlete.
Opportunities is the Haleleo layer for the business of sport beyond the individual athlete: clubs, teams, brands, sponsorships and selected transactions where relationships, capital and execution need to be aligned — with cross-border execution between Switzerland, Europe and North America.
Commercial advisory
Brand, sponsorship and partnership structuring.
Teams & clubs
Opportunities around clubs, academies and organisations.
Executive search
Selected leadership advisory for sport organisations.
Sport assets
Selected strategic advisory around sport assets, brands and commercial opportunities.
Who We Are
Selected people, not volume.
Haleleo is built around selected people. The firm combines sport-specific relationships, legal and commercial experience, and access to trusted partners covering the entire value chain of the industry.
Further sport-specific partners join as the network grows.
An Invitation
A conversation, in confidence.
Haleleo works with a deliberately small number of clients. Every relationship begins with a private conversation.
Athletes · agents · families · teams · partnersAthletes, agents, families and teams write to us to understand what a house like this can open — across the career, the years after it, and the business around the game. Use the form; every message is read and answered privately.
One message is enough to start.
Via Nassa · Lugano · Switzerland